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Hiring: Marketing Manager, Specialty Food Brand

JOB DESCRIPTION

My award-winning specialty food client is growing quickly and ready for their first full-time Marketing Manager. The ideal candidate will not only have a strong background building specialty food brands with modern social media marketing strategies, but they’ll also be comfortable developing partnerships to inspire purchases in retail outlets around the country.
 

If you’re a well-rounded Marketing Manager located in the U.S. and you're able to tackle the responsibilities described below, I would love to hear from you:

 

Marketing Manager's Responsibilities

  • Branding: communicate a consistent brand message to our target market(s) to tell the company story and engage new fans

  • Digital Marketing: develop and share brand-appropriate content (social media and email) according to the team’s existing brand guidelines; you'll be comfortable reporting and have a strong understanding of analytics

  • Community Relations: help the team identify consumer events, sponsorships, and speaking opportunities that enhance the brand’s reach and improve company image

  • Partnerships: actively collaborate with complementary brands on promotions and shared communications initiatives

  • Events: organize and attend industry trade shows (B2B) and occasional consumer-centric events (B2C) to promote the company

  • Travel: although travel is a small portion of the role (10% or less), the candidate will occasionally be required to attend events, trainings, and/or team meetings in person

  • Media Relations: reach out to media outlets with product/company news to create awareness

  • Team Collaboration: regularly work with the internal executive team and outside freelance consultants, participating in sales and marketing meetings and providing timely updates

Marketing Manager's Qualifications

  • 4+ years in a similar marketing position at a specialty food brand, 7+ years even better

  • 3+ year track record with hands-on social media management and content creation on two or more social channels (Facebook, Instagram, TikTok, etc.)

  • Proven ability to work independently, be self-motivated, and multi-task

  • Effective verbal, written, and interpersonal communication skills to successfully complete tasks and represent the company in a professional manner

  • Able to thrive in a growing, entrepreneurial company

  • Comfort with technology, e-commerce tools, analytics, modern project management, and communication software (Microsoft Office, Google Apps, Shopify, CMS, email management tools, etc.

  • Passion for (and knowledge or) the specialty food world including but not limited to artisan cheese, small batch jams/jellies/preserves, craft chocolate and confections, handmade charcuterie, etc.

This is a full time, remote job with health benefits for a qualified candidate located anywhere in the United States. My client is an Equal Opportunity Employer offering competitive compensation and health benefits.

 

To apply, simply send a brief introduction in a PDF along with a resume (PDF also) to "Hello (at) gigantic ventures (dot) com". Of course, you'll need to reconstruct the provided email address. ;)

 

(All submissions will be kept confidential.)

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