Craft beer enthusiasts and marketing geeks alike can't get enough of Stone Brewing's "Leave No Stone Unturned" ad campaign. For the tea totalers out there, Escondido-based Stone Brewing is Southern California's largest brewery, and this is the brand's first ad campaign in it's 26 year history.


Rolled-out without mention earlier in the summer, beer fans everywhere noticed that Stone Brewing had somehow printed their labels upside down. As you may have already guessed, drinkers were feverishly posting about the crazy "mistake"...driving considerable digital (read "free") exposure. It wasn't until the billboards were unveiled and Stone's Co-Founder Greg fessed-up on Instagram that people realized it was planned from the beginning.



What's truly amazing about the campaign is the simplistic, almost pedestrian concept behind it. Any well-known brand could have intentionally printed their labels upside down and received a huge amount of social media buzz and free industry coverage (Adweek, Brewbound, to name a few) ...but they didn't. What? What do you mean someone already did this? Oh, that's right...Sierra Nevada did give their Southern Hemisphere can upside down print. It wasn't exactly a full-fledged campaign across the line, it completely lacked a digital angle...and let's not let facts get in the way of a heroic advertising story...geez.



From a marketing point-of-view...Stone's no-cost, high-impact campaign is absolutely brilliant. Luckily, their success can be replicated without the billboards, trendy spinoff agency (IPG's 'Big Family Table' in this case), or large budget. For example, a cannabrand fighting for shelf-space in a booming market with limited retail outlets may consider using something other than small plastic jar in a square box for packaging. A chocolate startup might rethink attending all the chocolate events and make friends in the coffee industry instead. In fact, who said their chocolate form needs to replicate the size and shape of a Hershey bar?


Whatever you make or market, your number one priority is making sure you're noticed. Get a six-pack with funny labels and let the brainstorming begin because there's likely a cost-free concept hiding right under your nose. If that doesn't work, shoot me a note and perhaps I can help.


Tally ho!

Jason at Gigantic Ventures


The website (and service) is still very much in development mode, but I'm excited to announce that the budding resource for future remote workers FindaRemoteJob.com is now live! Half America's workers already telecommute at least once a week and the rest of the world is catching up quickly. Strangely enough, there's really not much available to help someone interested in ditching their commute and going remote.

I actually noticed this many years ago and decided it was time someone did something about it. To remedy the situation, I dedicated many days and nights brainstorming some of the most clever and engaging names possible. The matching urls were obviously already in use...so I quickly grabbed FindaRemoteJob.com instead. Then, I immediately launched a two year campaign to entirely ignore the concept. Fast forward to 2016. I found myself in a strange position with various clients from around the world, all needing help locating qualified SEO pros, account managers, photographers, and designers for marketing projects. The only option...you guessed it, ignore it for at least another year while recruiting specialty marketers and creatives for clients. LinkedIn will eventually figure it out, right?

So here we are, February 28th 2019. After spending a few months tinkering with code and hiring world-renown designers to create and test the logo with research groups (kidding, I did it in 30 minutes), Find a Remote Job is now live. LinkedIn did eventually figure it out (discussed more in 'Going Remote' post) by adding a "remote" option to their job search, but finding the job is only part of the...umm, job. Remote job seekers now compete against a global talent pool. Time zones do still occasionally matter (depending on the job), but I think it is finally safe to say that talent officially trumps location for most remote opportunities.

I've said too much already, but I hope you'll enjoy this latest "Gigantic Venture" as it grows to become a useful resource in the coming years. All future remote opportunities that I come across will be found in the Find a Remote Job newsletter, and many will be featured on the website. Thanks for visiting and don't forget to follow Find a Remote Job on Instagram, Facebook, and Twitter.

Tally-ho!

Jason

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Gigantic Ventures offers marketing consulting, brand strategy, design, and social media management services. We also provide recruiting services for those in need of full-time marketing and creative teams, and management of part-time teams for special projects.

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