Gigantic Ventures LLC ("Gigantic") helps specialty food and niche lifestyle brands grow by developing and executing modern, scalable marketing plans. When appropriate, Jason (Gigantic's Founder) recruits and manages entire teams to execute custom campaigns.
We aren't currently taking new clients, but please contact us to learn more about working together this Spring of 2022.
Q & A with
Jason Baxter, Principal
What do you do?
I help specialty brands grow by taking deep-dives into their markets. For those interested, I also help owners prepare their brands for exists. After learning about an organization's niche industry and positioning within the market, I'll conduct a brand audit to:
(a) fully identify and understand your current and future customers,
(b) determine how your marketing team (and business as a whole) should focus resources to meet goals, and
(c) make a custom plan that can be understood and executed in steps by your team, whether or not there's a marketing team in place.
Are you a "full service" marketing agency?
No. Full-service agencies tend to take-on every possible service, despite their teams' abilities or expertise. Like bad chiropractors, you'll go to full-service agencies for life, because you'll never be healed or build your own capable marketing team.
Instead, I help specific-sized clients (see below) from targeted industries. They're either expecting rapid growth, feel they've lost their way after enjoying some form of success, or preparing for an exit and are in need of support. I help them prepare for change, re-establish innovative thinking, and regain focus to help meet goals. This typically comes in three forms:
Planning for Growth: You may have hit a growth wall, or perhaps you're finally gaining traction and feel unprepared for the future. In both cases, strategy is the antidote. I can help you dial-in pricing, packaging, digital strategy, target market(s), and the team needed to get where you want to be. The "deliverable" will be a scalable marketing plan, helping you prioritize your goals and make improvements over time within the established budget.
Recruiting: If talent is your issue, I can likely help. I've recruited, hired, and managed specialty marketers and creatives throughout North and South America, EMEA, and APAC. I can help you determine the skills and budget needed to bring-on the right person for the job. The "deliverables" in this case would be a combination of an appropriate job description, and talented job seekers lined-up for interviews. My payment structure is based on providing a pre-determined number of qualified jobseekers for you to interview.
Preparing for an Exit: This isn't always possible, but you should begin preparing your financials and polishing your brand a few years in advance. Not only can I help you position the brand for a buyout, but I can also help develop relationships with potential buyers along the way.
Who are your clients?
They're typically specialty food, travel, and lifestyle brands ($2M+ to $50M). Work with smaller companies typically includes creating scalable marketing plans where I'll work with the Owners/Founders to develop 1-3 year growth strategies. Larger agencies, tech companies, and not-for-profit organizations tend to bring me on as a "hired gun" to problem solve, or help build more efficient marketing teams as they grow or pivot to offer new products and services.
You don't see the standard rolodex of companies because I'm in the business of helping clients succeed behind the scenes, not taking credit for their teams' achievements. References are always available.