We work directly with founders, CEOs, EDs, and Marketing Directors on branding, strategic marketing, and recruiting. With over 20 years of experience in marketing and entrepreneurship, Jason partners with clients in specialty foods, tech, travel, and lifestyle to create scalable marketing plans, build efficient teams, and forge partnerships with like-minded brands.

Unlike large agencies working from outdated models, we understand that bloated marketing plans are useless for growing companies. You need actionable campaigns that can be launched immediately with existing resources, then scaled over time as your company grows.

No, GIGANTIC won’t replace a marketing team—not for the long term, anyway. We typically help brands tackle specific growth challenges. They’re either:

(a) startups in need of launch strategy and help building their initial team,
(b) established companies expecting rapid growth they’re not prepared for,
(c) companies that feel they’ve lost their way after enjoying some success, or
(d) companies preparing for an exit and in need of additional support.

We help executive teams prepare for change, re-establish innovative thinking, and regain focus to help meet their goals. All accounts are managed by Principal/Owner Jason Baxter, who works directly with your key stakeholders (typically the founder or CEO) to develop your plan and/or build your team.

Unlike agencies, we don’t hire and manage outside freelancers on your behalf. This saves you a substantial amount of money because you won’t be paying agency fees that are typically added on top of the freelancer’s costs.

You may have hit a growth wall, or perhaps you’re finally gaining traction and feel unprepared for the future. In both cases, strategy is the antidote. GIGANTIC can help you dial in branding, positioning, packaging, communications, digital strategy, and innovation (including new product development), while helping you build the team you need to get where you want to be.

The initial “deliverable” in many cases will be a scalable plan created in weeks (not months), designed to help you prioritize your goals and make improvements over time within your established budget.

If talent is your issue, GIGANTIC can likely help. We’ve recruited, hired, and managed specialty marketers, sales professionals, techies, and creatives of all kinds throughout the U.S., LATAM, EMEA, and APAC. We can help you determine the skills and realistic budget needed to bring on the right person for the job.

The “deliverables” in this case would be a combination of an appropriate job description and talented candidates—finalists selected after multiple rounds of interviews—lined up for your final-round interviews.

We don’t charge a percentage of the candidate’s salary because that creates an incentive to recruit high-cost talent. Instead, GIGANTIC’s payment structure is based on providing a predetermined number of qualified candidates for you to interview at a flat rate. We also offer one-year guarantees* on our recruits.

What we don’t offer are background-checking services. This can be easily accomplished through common online services once you’re ready to make an offer. We can point you in the right direction for that as well.

(* terms apply for candidate guarantees)

Agencies hire specialists to fill gaps in their services, then pad your invoices with markups. If we find it necessary to bring in outside experts, we make the introductions, and you own the relationships.

This might include Amazon experts, sales consultants, programmers, designers, influencers, etc. They’ll bill you directly, while GIGANTIC helps integrate these specialists into the work. We don’t take referral fees for recommending outside specialists.

Yes, we’ve helped a variety of companies prepare for successful exits, from hotels to specialty food companies.

You’ll hear this from everyone (because it’s true), but you should begin preparing your financials and polishing your brand a few years before you plan to sell. You’re on your own with the financials, but we can certainly help increase your valuation by helping you grow sales and build a relevant brand.

Few suitors are interested in paying top dollar for a failing company with no direction. We'll help show that you’ve done the hard work and that your brand has real growth potential.