About Gigantic Ventures Marketing
Gigantic Ventures LLC ("Gigantic") is based in far Northern California, where Bigfoot roams, craft beer rules, and kinetic sculptures are sacrificed to the raging Pacific Ocean. Founder, Jason Baxter and his network of marketers help specialty food and niche lifestyle brands grow by developing and executing modern, scalable marketing plans. When appropriate, Gigantic recruits and manages entire teams to execute custom campaigns.
Q & A with Jason Baxter, Principal
What do you do?
I help specialty brands grow by taking deep-dives into clients' markets. After learning about an organization's niche industry and positioning within the market, I'll conduct a brand audit to
(a) fully identify and understand your customers, and
(b) determine how your marketing team (and business as a whole) should focus resources to meet goals
Are you a "full service" agency?
No. Full service agencies tend to take-on small "one off" projects. Instead, I help clients who are expecting rapid growth, or those have lost their way after enjoying some form of success. I help them prepare for change, re-establish innovative thinking, and regain focus on the customer. This takes a little time and typically comes in two forms:
Planning for Growth: You may have hit a growth wall, or perhaps you're finally gaining traction and feel unprepared for the future. In both cases, strategy is the antidote. I can help you rethink your product mix, pricing, packaging, digital strategy, target market(s), and team needed to get where you want to be. The "deliverable" will be a scalable marketing plan, helping you prioritize your goals and make improvements over time within budget.
Recruiting: If talent is your issue, I can likely help. I've recruited, hired, and managed specialty marketers and creatives throughout North and South America, EMEA, and APAC. I can help you determine the skills and budget needed to bring-on the right person for the job. The "deliverables" in this case would be a combination of an appropriate job description, and talented job seekers lined-up for interviews.
Who are your clients?
Most of my clients are specialty food and lifestyle brands ($2M-$99M), although I also work with agencies and not-for-profit organizations to help build more efficient marketing teams as they grow or pivot to offer new products/services. (references are always available)
What's up with the pirate octopus thing?
I get this one a lot. My services (and teams I assemble) typically act under the radar...a 'secret weapon' of sorts. I help small brands juggle an incredible amount of work behind the scenes. The octopus represents what has become the new role of marketing departments, from event marketing and branding, to media planning and all forms of design. I've been told it looks pretty cool too...why would you talk to a marketer without a cool logo. ;)
Thank you for your time, and feel free contact me anytime using the form below.
Gigantic's Principal, Jason Baxter (LinkedIn) is based in Humboldt County's hub of Eureka, in far Northern California. From scrappy software startups to $3B global food companies, Jason has held Director-level roles for companies of all sizes and budgets.
He specializes in helping clients around the world scale-up by developing executable marketing campaigns, building efficient teams, and injecting a little "tally-ho" to every brand he touches. Jason has owned and operated multiple companies of his own, so he understands the unique challenges associated with building brands in a variety of industries.
Use the form below for business requests, or send snail mail to:
Gigantic Ventures LLC, P.O. Box 93, Bayside, CA 95524
If applying for an advertised position, please remember to include the job title in the subject box below.