seeking transactions...with no plan whatsoever.
Without a plan, your team is faux Marketing... aka "Farketing." Farketing is an ugly word for the ugly practice of going through the motions (advertising, events, PR, digital) without strategy or procedures for measuring performance. It kills businesses because they're never sure when investments are truly successful, making marketing teams unable to double-down on high-performing campaigns. Worse yet, they're never sure when they're wasting valuable resources.
making human connections.
Your customers are human beings. Nearly all decisions made by humans, including purchasing, are based on emotions (not logic). Brands that connect with their target market(s) on a human-level can often earn customers for life. That said, your brand needs to be dripping with humanity to have any kind of chance to compete. Here are a few questions to ask yourself for a quick audit:
Do potential customers see the history, place, or people behind the product on your packaging?
What's your brand's mission? In other words, why do you exist beyond making and attempting to sell your particular type of widget? Is this apparent on your website, in your social media messaging, and through your advertising?
Does your team follow a scalable (and actionable) marketing plan aligned with other teams' goals designed to build the brand, increase marketshare, and grow profits?
No? Sorry, you're farketing.
Gigantic Ventures Specializes In:
Conducting Marketing Audits
Helping Your Brand Find and Develop its Special Sauce
Creating Scalable Marketing Plans
Recruiting Specialty Marketers and Creative Talent
Un-Farketing Your Business