About Gigantic
Gigantic Ventures is a marketing consultancy based in California's Redwood Coast, where unconventional thinking comes naturally and craft truly matters. We specialize in helping specialty food brand, travel, tech, and lifestyle companies build marketing systems that actually work...not just look good in a deck.
Founded by Jason Baxter, Gigantic brings over 15 years of marketing expertise, plus deep experience in travel, hospitality, technology, and consumer packaged goods. Jason's approach is straightforward: develop data-informed marketing plans designed for execution, not decoration. Each plan is customized to your specific goals and built to scale as your budget and team grow.
When needed, Jason operates as your outsourced Chief Marketing Officer, recruiting and managing complete marketing teams to execute campaigns that move the business forward. Jason has an impressive network of vetted vendors (the "we" mentioned earlier) including SEO experts, Amazon specialists, graphic designers, Shopify developers, and copywriters, so you'll never be starting from scratch when tackling new campaigns.
Gigantic's Specialty: Taking brands from "scrappy" to scalable through omnichannel marketing that integrates every customer touchpoint into a unified brand experience. We're not afraid to use unconventional tactics when conventional wisdom isn't working.
Jason Baxter, Founder & Principal
About the Founder
Jason works behind the "Redwood Curtain" of Eureka, CA with Founders, CEOs, Executive Directors, CMOs and their teams located around the world open new markets and build high-performing businesses. With over 20 years creating and managing international marketing campaigns and creative teams, he's worked with everyone from bootstrapped tech startups in California bedrooms to $3B global dairy brands in Lucerne, Switzerland.
Industry Experience (B2B & B2C)
Specialty Cheese • Baked Goods & Snacks • Chocolate • Jam • Charcuterie • Sauces • Olive Oil • Restaurants • Hospitality • Travel & Tourism • Educational Technology (edtech) • Baby & Parenting Products • Technology
The Path to Gigantic
Educational Software (Trinidad, CA - Sonoma, CA - Dublin, IE)
Jason started his career with a small edtech team developing curriculum-based Language Arts software for K-12 schools. After the company was acquired by Dublin-based Riverdeep (later Houghton Mifflin Harcourt), he managed international design teams across Ireland and California as Creative Director.
Entrepreneurship (Portland, ME)
He launched Dr.MOZ, a parenting lifestyle brand targeting new and expecting fathers with products like baby-skills video games and a spinoff line of sporty diaper bags. Working solo, Jason built a multiple online directories, baby blogs, and a network of online influencers that drove distribution to gift shops and baby boutiques across eight countries, not to mention press in targeted outlets like Pregnancy Magazine, ABC News, BusinessWeek, Parents, Chicago Tribune, Wired, and MSNBC among others. The twist? He had no kids at the time.
Specialty Foods (Arcata, CA)
After settling in Northern California with his family, Jason joined Cypress Grove Chèvre (makers of the iconic Humboldt Fog) as their marketing leader following the brand's acquisition by $3 billion Swiss dairy giant Emmi Group. He wrote the company's first omnichannel marketing plan, built their initial marketing team, and helped double sales while reestablishing the brand as the national category leader.
The turnaround required building the marketing function from scratch: revamped B2B and B2C plans, national event calendars, retailer training programs, qualitative research initiatives, strategic partnerships, sales enablement materials, photo shoots, video development, PR, digital marketing, barn painting, truck wrapping, swag shipping, party throwing, and the company's first formal new product development process. And all that in under five years...not bad for a company without a sign!
Gigantic Ventures (2015-Present | Eureka, CA)
Today, Jason leads Gigantic Ventures ("Gigantic"), a lean consultancy backed by a global network of designers, digital marketers, content creators, and sales specialists. The focus: helping brands scale by developing modern marketing plans and building efficient teams to execute them using the same techniques used by the "big guys" at a fraction of the cost.
The pirate octopus logo? A little different perhaps, but a strong (unforgettable) symbol that growth and differentiation are the goals. The octopus represents growth through omnichannel marketing, integrating all customer touch points into one unified experience. The pirate flag? A reminder that sometimes you need unconventional tactics to get noticed in crowded markets.