Services

Q1: How can Gigantic help my business?

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I help founders, CEOs, EDs, and Marketing Directors with branding, strategic marketing, and recruiting. With over 20 years of experience in marketing and entrepreneurship, I partner with clients in specialty foods, tech, travel, and lifestyle to create scalable marketing plans, build efficient teams, and forge partnerships with like-minded brands. Unlike large agencies, I understand that bloated marketing plans are useless for growing companies that need actionable strategies that can immediately move the needle. (see below)

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Q2: Are you a "full service" marketing agency?

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No, I won't replace a marketing team. I typically help brands (launch-$50M) tackle specific growth challenges. They're either (a) expecting rapid growth that they aren't prepared for, (b) feel they've lost their way after enjoying some form of success, or (c) they're preparing for an exit and are in need of support. I help executive teams prepare for change, re-establish innovative thinking, and regain focus to help meet goals. Gigantic's four main services include:

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• Planning for Growth: You may have hit a growth wall, or perhaps you're finally gaining traction and feel unprepared for the future. In both cases, strategy is the antidote. I can help you dial in pricing, packaging, communications, digital strategy, target market(s), and build the team needed to get where you want to be. The initial "deliverable" in many cases will be a scalable plan created in weeks (not months), designed to help you prioritize your goals and make improvements over time within the established budget. 

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• Recruiting: If talent is your issue, I can likely help. I've recruited, hired, and managed specialty marketers, sales professionals, techies, and creatives of all kinds throughout the Americas, LATAM, EMEA, and APAC. I can help you determine the skills and realistic budget needed to bring on the right person for the job. The "deliverables" in this case would be a combination of an appropriate job description and talented job seekers lined up for final-round interviews. I don't charge a percent of the candidate's salary because that creates an incentive to recruit high-cost talent. Instead, Gigantic's payment structure is based on providing a pre-determined number of qualified job seekers for you to interview at a flat rate.

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• Incorporating Specialists: Like agencies, I introduce specialists (if necessary) to help you meet your goals. Unlike large agencies, I don't stand between you and your experts. You maintain your own relationships with those important to your continued success (Amazon Experts, Sales Consultants, Programmers, Designers, Influencers, etc.), and they bill you directly. Gigantic doesn't take referral fees from specialists because those costs would ultimately pass on to you through your newly hired specialists.

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• Preparing for an Exit: You'll hear this from everyone (because it is true), but you should begin preparing your financials and polishing your brand a few years before you plan to sell. You're on your own with the financials, but I can certainly help you increase your valuation by helping you grow sales and build a relevant brand. Few suitors are interested in paying top dollar for a failing company with no direction. Show that you've done the hard work and that your brand has growth potential.