Gigantic's Marketing Manifesto

Stop...posting, boosting, pitching, blogging, tweeting, podcasting, explaining, spamming, and seeking transactions with no plan whatsoever.

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Gigantic's Two Pillar Marketing Manifesto

(1) You need a plan, not to be confused with "goals".

Without a plan, your team goes through the motions...advertising, events, PR, digital...allocating budgets randomly without strategy or formal procedures to measure performance. This approach kills businesses because they're never sure when they're wasting valuable resources. Worse yet, they're too busy to identify what's actually working, leaving marketing teams unable to double down on high-performing campaigns or justify their department's existence.

Without a marketing plan, your team is doing busy work. Sometimes it's handled by talented marketers, but unfocused marketing doesn't move the needle. Your plan shouldn't be confused with quarterly goals. Goals might include increasing distribution or hitting new financial targets, but they don't explain how you'll get there. An omnichannel marketing plan lays out the consumer-centric strategy, the roadmap you'll follow to achieve your goals.

(2) People buy from people. Your marketing needs to be rich with humanity to make authentic human connections.

Here's a quick self-audit for your business. Give your company a fresh look (as a potential customer would) by asking yourself these questions:

Do potential customers see the history, place, and people behind your brand on your packaging, website, and social feeds?
Do you have a declared mission, a reason to exist beyond selling services or widgets? Your mission, simple as it may be, will help you differentiate your brand and find your target market. It doesn't need to be world-saving, but few brands prosper today with a product-first mentality. You need to connect with a target market.
Does your team have a scalable, actionable marketing plan aligned with other teams' goals? It should be designed to build the brand, increase market share, and drive revenue. Marketing teams can't exist in silos. Stop reacting to the market and start making measurable progress with strategic campaigns.

If you answered 'no' to one or more of these questions, you're likely handing business to competitors with lower-quality products and services. Contact us today for help.