Brand Strategy Before Virality: 4 Questions Marketing Teams Should Answer First

If you're still asking your team to "go viral" or "grow followers," you're starting in the wrong place. Virality and social growth are outcomes, not strategies.

Here are a few of the basic questions you and your marketing team should focus on instead:

• What makes us different?

• Who do we want to matter to?

• Why should our target market care about our products, our services, or our actions as a brand in the community?

• What territory can we credibly own?

Once your team has these answered (it isn't as easy as it sounds), shift your focus to building a narrative, creative platform, and marketing system that bring that strategy to life.

Remember, social, PR, creators, and content are all channels. They carry the strategy. They aren't the strategy.

If that work produces something that goes viral, great. Now the attention has a reason behind it. You're reaching a specific audience that cares about what you're saying, and they're more likely to share it with like-minded people. That's how attention starts working for the brand instead of becoming the strategy itself.

→ If this all seems like MMG (meaningless marketing gibberish), contact us today and we would be happy to walk you through how this would apply to your company.