Making Waves
Gigantic often works under confidential "ghost agreements", but here are a few examples of fun public projects covering a variety of industries and campaigns from around the globe. Although Gigantic typically develops omni-channel marketing plans for clients to start, Jason often stays with clients as Fractional CMO to recruit and onboard new talent, and to ensure that the team successfully completes campaigns and meets goals.
Effie's Homemade
Industry: Specialty Foods | Location: Hyde Park, MA
Originally hired to develop a 2-3 year marketing plan, Gigantic has been working with the Effie's team for many years as the product line, team, and distribution continue to grow. Project examples:
* 3 Year Marketing Plan
* Packaging Updates: Original Bag to Box
* Logo Refresh
* Marketing Manager: Recruit
* Packaging Updates: Design & Copy
* Website Updates
* Worked B2B & B2C Booths
* Sales Director: Recruit
(Projects noted in italics include partner agencies sourced by Gigantic. Image thanks to Effie's Homemade.)
Bonnie's Jams
Industry: Specialty Foods | Location: Cambridge, MA
If you're a lover of habanero jam, you're likely no stranger to Bonnie's Jams. Born in Cambridge's renowned cheese shop "Formaggio Kitchen" in the late 90's, Bonnie grew her small batch (no pectin) jams into a foodie favorite with distribution in all 50 states.
Gigantic's projects included:
* 2-3 Year Marketing Plan with focus on
New Product Development (1.5 oz minis),
Future Exit (Acquired by St. Cousair, Inc)
* Marketing Manager: Recruit & Onboard
(Image property of Bonnie's Jams / St. Cousair, Inc)
Wings4U
Industry: B2B Marketing | Prague, CZ
Wings4U is a global marketing agency that specializes in developing customer advocacy programs for some of the world's largest tech and finance businesses including Microsoft, VISA, Twitter (X), and Citrix to name a few. Gigantic was hired for a variety of recruiting and support roles through the years including:
* US Account Manager: Recruit
* English Tech Writers & Editors: Recruit
*Human Resources and Recruiters: Recruit in LATAM, EMEA, APAC, Americas
* ATS (Applicant Tracking System) Development: Consulting and Testing Prototypes
(Image TM Wings4U)
Redwood Riverwalk Hotel
Industry: Hospitality | Headquarters: Fortuna, CA
The Redwood Riverwalk Hotel is a charming property located behind Humboldt County's Redwood Curtain, just 200 feet from the Eel River in Fortuna, CA. The owner created an amazing gem full of art and character, and although he loved his little oasis by the river, he was ready for new challenges. Gigantic's role:
* 2-3 Year Marketing Plan with emphasis on
Branding and Exit Plan
We're happy to report that a new owner was secured in less than six months and the Redwood Riverwalk is still delighting guests to this day.
(Image thanks to Redwood Riverwalk Hotel)
Humboldt County Travel Bureau
Industry: Tourism | Headquarters: Eureka, CA
The Humboldt County Travel Bureau (HCTB) was proof that large budgets aren't needed when there's a dedicated team and a solid plan in place. Gigantic was hired to support the small but mighty team of two to help with:
* 2-3 Year Plan with emphasis on
Transitioning Former Bureau into Modern "DMO", Destination Marketing Organization
* Revamping Social Media Content
* Partnering with Local Photographers and Travel Influencers
* Working with outside agencies like Visit California
* Support the Executive Director and Board with Planning, Reporting, and Budgets
Although the future of the HCTB is unclear due to budget issues, the team made incredible progress, regularly earning major press around the globe while seeing over 500% growth on Instagram, 40%+ email open rates, and driving millions of eyeballs to the website...not to mention their miraculous redwoods by the sea!
(Image thanks to Humboldt County Travel Bureau)